Butyl Stainless Steel Tape — Install Script & Storyboard

Full install video · 16:9

VO in bold navy, on‑screen text in green, camera/animation in gray. Product ID line (SKU) pending from Melissa — placeholder noted in the reveal.

#	Time	Beat — VO / on‑screen / shot
1	0:00–0:03	Polyguard motion‑logo sting (our standard open, sleek audio).
2	0:03–0:09	"Introducing Butyl Stainless Steel Tape from Polyguard — a stainless‑steel‑faced butyl sealing tape for fast, watertight transitions." BUTYL STAINLESS STEEL TAPE · hero spin of the silver roll on clean bg.
3	0:09–0:15	"Use it to seal transitions, terminations, and overlaps over approved Polyguard membranes." Transitions · Terminations · Overlaps · roll settles onto the balcony/deck detail; camera eases in.
4	0:15–0:24	"Start with a primed substrate, with your Polyguard membrane and flashing in place." Primed deck (650 LT/WB) · Balcony Series membrane · 105‑12 flashing · layers build up in sequence with callouts.
5	0:24–0:33	"Remove the release liner as you position the tape over the transition, steel face out." 1 · Peel & place · liner peels back; tape lands along the wall/deck joint.
6	0:33–0:45	"Press firmly, then roll the entire surface for full contact — no wrinkles, no fishmouths, no trapped air." 2 · Press & roll firmly · hand roller travels the length; air/wrinkles smoothed out (hero motion).
7	0:45–0:52	"At overlaps and terminations, follow your approved Polyguard details." Per Polyguard details · quick cut: overlap + termination close‑ups.
8	0:52–0:60	"The result: a durable, watertight seal — backed by Polyguard." Numbered system reveal (1–5, matching the detail) · camera pulls back to the finished assembly.
9	0:60–0:65	"Visit Polyguard.com for your next project." Polyguard motion‑logo outro (reuse intro sting + CTA lockup).

YouTube Short · 9:16 · ≈25s

Hook‑first, fast, satisfying. Cut from the same assets, reframed vertical. Captions on (sound‑off viewing).

#	Time	Beat — VO/caption / shot
1	0:00–0:03	"Seal it once. Seal it right." (caption) · silver roll snaps into frame, vertical hero.
2	0:03–0:09	"Peel the liner, place it over the transition." tight vertical of the peel + placement on the joint.
3	0:09–0:17	"Roll it down — full contact, no fishmouths." the satisfying roller pass, ASMR‑style, air smoothing out.
4	0:17–0:22	"Watertight. Done." clean sealed result / quick system reveal.
5	0:22–0:25	Butyl Stainless Steel Tape · Polyguard.com · logo lockup.

Production notes

Style: Polyguard instructional 3D (Insulrap language) — clean assembly, line‑art edges, blue brand callouts, our motion‑logo bookend.
Hero moment: the peel → place → roll sequence (beats 5–6) is the heart of both cuts; the Short leads with it.
Accuracy: steel face out; butyl adhesive to substrate; overlaps/terminations per Polyguard details. Confirm the balcony/deck transition is the primary application scene.
Pending: SKU for the on‑screen product ID in beat 8 (requested from Melissa).

Prepared by Bezar Video Studio for Polyguard. Next: build the 3D scene from the balcony/deck detail, record VO, then animate to this script.