INSULRAP 30 & 50 — Installation Videos · Master Plan
Rescoped 2026-06-12 per client · full script · style menu · project hub
CLIENT SCOPE — Melissa Massey, Polyguard (overrides everything in conflict)
- Two deliverables — one video for I30, one for I50 — even though the install process is identical.
- Focus on Insulrap only. Insulation & jacket appear as context, NOT highlighted; no other Polyguard products called out (they already have a whole-system video).
- I30 = WHITE. I50 = BLACK. Polyguard's own website videos are mislabeled/flipped — ours must be correct.
The two products
Video structure (per product · ≈55s)
| Section | Length | Content | Status |
|---|---|---|---|
| OPEN | ≈22s | problem (vapor drive) → product (roll hero, specs chips) → where it goes (poster, dimmed context) | O1 to build · O2/O3 from assets |
| INSTALL | 17.3s | shells (context, fast) → cigarette wrap → 4″ joint laps → roller-press tracking close-up at the 4-o'clock seam → jacket+bands (context) → hero hold | BUILT ×2 (white + black) |
| CLOSE | ≈14s | specs card (PIS-sourced) → brand close w/ correct color swatch | PIL cards to build |
Spec accuracy locks (never violate — sourced from datasheet / install guide)
Membrane seamDOWN at 4 o'clock (sheds water) · cigarette wrap, continuous · no staples or nails, ever
Overlaps3″ on itself (longitudinal) · 4″ at joints · roller-press every lap
Cold weatherbelow 50°F: warm rolls or Polyguard activator · UV exposure ≤30 days
Jacketing (context)metal/PVC per spec · lap ~4 o'clock · banded, never screwed · jacket is NOT a vapor barrier
ColorsI30 NG = WHITE · I50 = BLACK · insulation pale blue · jacket stucco aluminum
Claimszero perms (0.00 · ASTM E96) · self-healing · >400% elongation · ≤160°F · since 1984 · I50: direct burial
Production pipeline (proven)
| Stage | How |
|---|---|
| 1 · Hero/3D beats | Blender 4.5 toon (flat color, Standard view-transform, GP Line Art baked, SSAA 8) — REAL install motion: cuff / cigarette-wrap / strap-clamp-clip; marker-bound camera cuts for detail shots |
| 2 · Render | headless blender -b -P · 2160p → Lanczos → 1080p · partial re-renders via -s/-e for fixes |
| 3 · Chrome | PIL Polyguard system (chips: orange = Insulrap steps, slate = context) → ffmpeg |
| 4 · Audio | ElevenLabs VO (after script sign-off) + music bed, duck under VO |
Status board
| Deliverable | Status |
|---|---|
| Install core — I30 (white) | DONE · render/board/insulrap30_install.mp4 |
| Install core — I50 (black) | DONE · render/board/insulrap50_install.mp4 |
| Full script (VO, both products) | WRITTEN · SCRIPT_I30.html — awaiting sign-off |
| Product posters (I30/I50, client-scoped) | DONE |
| Style menu (client-facing) | DONE · STYLE_MENU.html |
| O1 vapor-drive beat | NEXT BUILD |
| C1/C2 cards · O2/O3 assembly | FAST (existing assets + PIL) |
| VO + music + final mix ×2 | AFTER SIGN-OFF |
Superseded reference: the original full-system 12-beat storyboard (pre-client-scope) is retained in
MASTER_PLAN.md in case Polyguard ever requests a system-level film; the six-component knowledge keeps our context accurate even unlabeled.