🦍 :30 TV / Social Spot · Storyboard v1
BIG GORILLA INNOVATIONS
A couple confesses their remodeling dream — then a 500-pound gorilla detonates their tired kitchen in a storm of debris… and leaves behind the kitchen of their dreams. Demolition to dream, in thirty seconds.
🖼 Full photoreal board — every beat generated off one Blender set (greybox → dress). Spatially + wardrobe consistent: white fridge stays right, window left, couch fixed; couple in mustard sweater + navy button-down every shot, standing in the living room at the reveal (not the kitchen). All final frames dressed with FLUX Kontext locked to the greybox, with stand-ins pinning every subject's position; the remodel is the same set with an island added for the Act-3 beats.
Look & sequencing target · motion test
The flow + look we're matching (from the motion test): charge in → rampage trailing GOLD → the golden trail rebuilds the room in his wake → out the wall into a field → the breach heals → pristine room. The magic is a golden comet-trail that remodels as he passes through — not "debris settling."
🟡 Signature device (updated): every impact detonates the remodel — he slams the dated counters and they explode into granite + updated cabinets + fresh paint, golden energy bursting from each blow. (The earlier "trail heals behind him" is out — the smashes cause the upgrade.) Holes open to a green field; the final breach seals to a flawless wall.
✅ Company outro is built — heal to the clean wall → logo on the wall → commanding VO + full sound design (roar, heaving breath, sub-swell, wall-heal, seal, logo hit). ▶ Watch the outro
Act 1 · The Dream
Act 2 · The Beast
Act 3 · The Magic
0:000:060:180:30
The Gorilla · on-brand
A magical wild creature — never a contractor
Nature
He is always the raw animal — feral, furious, unstoppable — and seemingly unaware of what he leaves behind (…or is he?). No hard hat, no tools, ever. His destruction magically resolves into a flawless remodel.
The magic
Every blow detonates a remodel. He slams the dated counters → they explode into granite; a swipe blasts cabinets into fresh doors + new paint; each punch and stomp erupts the old surface into a beautiful new one in a burst of golden energy. He enters and exits through wall-holes to a green field; the final breach seals to a flawless wall. Destruction is the creation.
Payoff
Final gorilla shot: framed in the wall-hole, the wall healing shut around him as he poses magnificently, chest heaving — a magnificent beast, gone the next instant.
Look
The fierce bare-faced silverback straight from the brand logo. Execution: great practical suit + CGI for the magical heal/settle (see production notes).
Consistency bible · lock these across every shot
⚠️ Non-negotiable: the couple wear the exact same clothes from the first frame to the last — it all happens in one continuous moment. No wardrobe or hairstyle changes between cold open and reveal.
Spatial plan · one room, camera mapped per shot
Every shot is staged against one fixed floorplan so the geography never breaks. Open-plan space: kitchen north (stove on the back wall · sink + window on the left/west · fridge on the right/east) → living room south (couch facing the TV · coffee table · sliding glass door to the yard on the west). The camera moves; the room does not.
Cold open — camera S→N (kitchen behind couple)
Burst — camera E→NW (couch foreground, gorilla in kitchen)
Reveal — camera N→S (living room behind couple)
✅ The frames below are generated to these camera positions — window stays left, fridge stays right, and the reverse angles read as the same home. Credit: floorplan + camera blocking by the director.
Act 1 · The Dream — 0:00–0:06
1
0:00–0:03
COLD OPEN — the confession
Shot
Handheld medium two-shot. Affluent couple on their living-room sofa talking straight to camera, doc/testimonial feel. Behind them, through an open-plan layout: their dated kitchen — oak cabinets, laminate counters, bad lighting. This shot establishes the geography for everything that follows. Warm window light.
Action
Wife, sincere: "We've always dreamed about remodeling our kitchen…" Husband nods, arm around her.
Audio
Soft hopeful piano + room tone. Intimate.
On-screen
(optional lower-third) THE HENDERSONS · HOMEOWNERS
2
0:03–0:06
THE HESITATION — something's coming
Shot
Tighter single on the husband, slow push-in.
Action
Husband: "…but honestly, we had no idea where to start." A pause. A low RUMBLE. A picture frame rattles on the wall. They glance around — confused, uneasy.
Audio
Music dips. A growing sub-bass rumble. Glasses clink in the cabinet. Ominous.
Act 2 · The Beast — 0:06–0:18
🚫 No titles, no overlays, no lower-thirds through the entire destruction. Pure, immersive chaos — sound design does all the talking. All copy lives on the end card.
📐 Continuity — the couple never move. They film from the living-room sofa with the kitchen visible beyond them (established in beat 1). Every demolition shot is the gorilla ALONE in the kitchen — we cut between the two spaces: wide gorilla carnage ↔ tight reactions of the couple on the couch looking toward the kitchen. Nobody is ever standing next to the wall he bursts through.
3
0:06–0:08
THE BURST — meet your contractor
Shot
Wide, low angle to make him huge — in the kitchen, wild gorilla alone. A MASSIVE feral gorilla smashes clean through the kitchen wall in an explosion of drywall + dust, leaving a huge Kool-Aid-Man hole behind him. Debris flies past the lens; the camera flinches. No people in this frame.
Action
The wild gorilla — no hard hat, pure animal — roars, beats his chest. CUT to the couch: the couple WHIP toward the kitchen — jaws drop, they recoil in their seats.
Audio
Enormous crash + guttural gorilla roar. BASS DROP. Music slams into high-energy (rock/trap/orchestral hit). The couple's real gasps stay in the mix.
4
0:08–0:12
IMPACT REMODEL — every blow = an upgrade
Shot
He slams both fists on the dated counters → they EXPLODE into granite; the cabinets burst into fresh doors + new paint in the shockwave. A swipe blasts the backsplash into place; a stomp erupts new flooring. Every impact detonates the old into a beautiful remodel, golden energy bursting from each blow. Dynamic low angles, motion blur.
Action
Intercut reactions from the couch: couple clutch each other — flinching, ducking, shielding their faces as dust rolls toward them across the open plan. Wife's coffee mug shatters in slow-mo on the side table.
Audio
Splintering wood, shattering glass, big musical drops synced to each hit. Couple yelping. Relentless — no let-up.
5
0:12–0:15
PEAK CHAOS — the dust storm
Shot
Whip-pan chaos in the kitchen; a dust cloud swallows the frame. At the peak he rams the far wall and BURSTS OUT — a second Kool-Aid-Man hole — and he's gone, leaving the wrecked kitchen hanging in mid-air debris.
Action
Total mayhem → sudden exit. Quick cutaway: couple huddled on the couch, eyes squeezed shut, as the dust rolls over them.
Audio
Crescendo building… building… a final CRASH as he exits, then—
6
0:16–0:20
ROOM COMPLETE — the last surfaces detonate
Shot
His rampage never stops — continuous wide sweeps, the final dated surfaces detonating into the finished remodel as he reaches the far wall. By the time he crashes out the far wall, the whole kitchen is a stunning modern space. (Ref frames 3–5.)
Action
The couple, still in their living room, watch the transformation ripple toward them — terror melting into awe.
Audio
A soft hopeful chime → a warm triumphant swell + a shimmering "sparkle" texture riding the golden trail.
Act 3 · The Magic — 0:16–0:30
7
0:20–0:25
THE HERO & THE HEAL — out to the field, gone without a trace
Shot
He bursts out the far wall into a green field; we hold on him framed in the breach, looking back, magnificent — furious, chest heaving. Then he turns and walks away across the field as the hole knits shut (brick → clean drywall → flawless wall) — gone without a trace. (Ref frames 6–9.)
Action
A magical beast, seemingly unaware of the beauty he left behind… or is he? A flicker of a knowing look before he goes.
Audio
A low, resonant animal breath under the swell; a final shimmer as the wall seals to silence.
8
0:25–0:29
THE COUPLE — silence to smiles
Shot
Total silence. The couple stand in their living room in disbelief, look at each other, then slowly around their gorgeous new kitchen.
Action
Shock melts into delighted smiles as they realize what just happened.
Audio
Warm, settled music. A soft, disbelieving laugh.
On-screen
None — let the moment breathe. First and only text is the end card.
9
0:26–0:30
The actual mark · thumps in with a chest-beat · CTA
LOGO / CTA — the button
Shot
Clean end card. Big Gorilla Innovations logo animates in with a chest-beat thump; the gorilla peeks in from the edge.
Audio
Final gorilla grunt + music button.
On-screen
BIG GORILLA INNOVATIONS · Design • Remodel • Repair · Find us on Facebook: @BigGorillaInnovations
Tagline options
Why it works
- The name pays off on screen. The gorilla literally is Big Gorilla Innovations — the mascot and the message are the same thing.
- Destruction that becomes creation. You're 100% sure the kitchen is wrecked — then the debris settles magically into something gorgeous. The gap between the carnage and the result is the whole delight, and the magical settle is the shareable moment.
- A mythic mascot, not a gag. He's a magical force of nature, never a costumed contractor — which keeps him on-brand (the fierce bare silverback of the logo) and makes him a character you can bring back in every future spot.
- The emotional turn is the hook. Horror → delight in one cut is inherently satisfying and shareable; the reveal lands harder because of the chaos before it.
- A mascot you can reuse. The gorilla becomes an ownable brand asset — trucks, socials, yard signs, a recurring character across a whole campaign.
- Demolition = the scary part of remodeling, made fun. It reframes homeowners' #1 fear (the mess) as the brand's superpower.
- No overlays in the destruction = it feels real, not like an ad. Playing the chaos raw and immersive makes the shock land — and shock is what gets shared. All selling is saved for the payoff.
Production considerations
🎬 Next steps I can take: generate an AI storyboard frame for every beat — on-model to this exact gorilla (stern, hard-hatted) so they're consistent — write a tightened shooting script with exact VO, or build an animatic (stills + music + timing) to feel the 30s before a shoot.